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You are to: 1. Select a destination or event; 2. Undertake desktop research of that destination/event, reviewing relevant marketing websites and articles. Customer reviews and feedback should also be considered; 3. Prepare a Report interpreting your selected destination/event utilising a variety of theoretical sources. In particular draw on the models that have been discussed in TOU101. The Report must be written in the 3rd person. Your Report should be written in such a way that another researcher could ‘replicate’ your research. Eg. Instead of “I visited the Sentosa Island Tourism Board website” (first person); use “A review of the Sentosa Island Tourism Board website was undertaken” (third person). The objectives of the research assignment are: 1. To provide students with material to link website research with theoretical knowledge. 2. To enhance the ability of students in sourcing web based information and applying it through a knowledge base of the phenomena of tourism and events. 3. To allow students to gain experience in Report writing. Writing of Research Report The report must be written in the style of a research report and you should use the following headings to organize your report. Introduction • Discuss the theoretical concepts/models that will be applied and introduce the overall focus of the report. 18 Murdoch University • Provide a site description of your setting. o Define your destination/event in terms of a tourism systems theory. i.e. use an academic definition of “Tourism” and describe your destination/event so that it clearly fits within the definition. • Explain the objectives of the report (i.e. how your Research Report will achieve your aim) i.e. what is going to be done. Method This should provide enough information for the reader to copy (replicate) the research (i.e. tell the reader how it was done). Results What was found that relates to the aims and objectives detailed in the introduction? This is the section that should include Tables and Figures (graphs, maps, photos etc). This tells the reader what you found. Discussion Relate the findings to a discussion of the theory of the Tourism System and the models that you have chosen. This is where you link the findings from your online research to the models and theoretical concepts of tourism. Conclusion Restate the findings of your online research in terms of the aims and objectives of your Report (i.e. summarise what you have said). Reference List • This is a list of references that have been referred to or quoted in the text. It should include academic literature and any other material that supports statements in your essay. • In order to Pass this assignment, you must include at least two different HTC peer reviewed, academic journal articles 2015/16/17/18/19/20 references per person. • Wikipedia is NOT acceptable as an academic reference and you should limit yourself to no more than 50% website references, remembering that some web sites are really good to support your descriptions of the site. • Use the APA reference style (see http://libguides.murdoch.edu.au/APA). Appendices • This includes the information that might add interest to your written work but is not essential to the understanding of your Report. These appendices come after the Reference List. Writing Style • Use the third person writing style, as utilised in Annals of Tourism Research articles. Murdoch University 19 • Reflect the knowledge base that you have gained by using reference styles as outlined by APA reference guidelines.
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