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10:46 • MySOLS moodle.uowplatform.edu.auReportExamTOTAL35% 40% 100%work may be retained by the University in order to facilitate quality assurance of.y (with written or verbal feedback) will be conducted before census date – pleaseilable for student review, subject to release by the library all/). Solutions and marking guides are not included. The structure and/or content session to session.Report-Business report Individual essay There are TWO (2) parts of this assessment. 500 words maximum per part in length excluding cover page, references, diagrams, charts, etc. Start each analysis on a new/separate page. Note: Marking will be stopped at the above-indicated maximum and no more content read or marked if exceeded the maximum. 25% 03 Jun 2021 (Thursday in Trimester 2 Week 3) 10 Jun 2021 (Thursday in Trimester 2 Week 4) 17 Jun 2021 (Thursday in Trimester 2 Week 5) 24 Jun 2021 (Thursday in Trimester 2 Week 6) Final submission time:5:00pm Individual assessment The case-study based analysis is the purpose of this assessment task. Students are required to read the case studies listed on tutorial programs and additional active-Teaming tasks posted on Moodle site. In addition, students are required to gather and manage information related to the organisation/s in the case studies including a clear understanding of its/their competitive-market environment. This assessment will assist students to understand the role of the marketing manager and information-based decision-making in regard to the organisation’s strategic marketing planning. There are TWO (2) main parts of this assessment. Each part is worth 12.5 marks. Part 1, each student is required to conduct two competitive market analyses: 1. The changing (macro) marketing environment 2. Customer analysis Part 2, each student is required to conduct two competitive market analyses: 1. Competitor analysis 2. Understanding the organisational resource base Both parts (1 & 2) will also be assessed for the practical application of theory, including demonstrating understanding of the purpose of each market analysis (12.5 marks*2=25 marks) [AOL Task] For the work to satisfactorily apply theory, it must demonstrate an understanding of the concepts and frameworks outlined in the four

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