Strategic Marketing Management

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MANCOSA
MANAGEMENT COLLEGE OF SOUTHERN AFRICA
FINAL EXAMINATION
PROGRAMME Master of Business Administration (General) Postgraduate Diploma in Business Management MODULE Strategic Marketing Management YEAR One (1) INTAKE January 2019 DATE 28 May 2019 TIME 09h00-12h00 DURATION 3 hours TOTAL MARKS 100 INSTRUCTIONS TO THE CANDIDATE 1. Questions must be attempted in the answer book provided. 2. All queries should be directed to the invigilator; do not communicate or attempt to communicate with any other candidate. 3. You have THREE HOURS to complete this paper. You are not allowed to leave the examination room within the first hour and in the last 15 minutes of this examination. 4. This is a CLOSED BOOK examination. 5. Read ALL instructions carefully.

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