Strategic Management CA1

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Strategic Management CA1
Assignment Type: Individual Assignment
Assignment Title: Strategy Report
Assignment Compiler: Alan Foran
Weighting: 50%
Due Date: 9th May @ 23:55 by Moodle only
Learning Outcomes Assessed: 1, 2, 3, 4, 5, 8.
_____________________________________________________________________________________
You are required to:
Choose a company you are interested in as the basis of this assignment. With that
company you will write a report that will include:
1. A brief overview of the company (5%)
2. Research and critically evaluate the idea of Purpose as it is outlined by
Montgomery (2012) and how it might relate to and inform your company’s
overall strategy. (25%)
3. Using Porter’s (1985) Generic Strategies evaluate if/how your chosen
company’s current strategy fits with those outlined by Porter. Is this where
the company should be, or could they choose a different strategy? Justify
your answer. (25%)
4. Based on your research, draft an original strategy statement, as outlined by
Montgomery (2012), for your chosen company. (10%)
Presentation of Recommendations:
5. Consider two recommendations you might give to the company for future
strategy and justify your recommendations (15%). They are to be stated in
your report but explained fully in your presentation.
The presentation allows you to explain your recommendations directly to
us. You will have 5 minutes to put forward your reasonings behind the
stated recommendations in your report. This will look at clarity of ideas, how
succinct and clear your message and reasoning is, and do you show an
understanding of the key ideas being presented. Tone needs to be
professional/academic. Keep in mind the audience and the purpose of the
presentation – to explain your recommendations and convince the audience
of their merit and logic.
Slides will need to be created for your presentation. Impactful and engaging
slides will be expected. Consider sue of text, font size, images, letting the
visuals enhance your talk.
Full mark breakdown detailed on the marking rubric at the end.
Specific Requirements
1. Your assignment should be in a Word document, Font Size 12 (including
headings and subheadings), and the font type should be Times New Roman
or Ariel, line spacing should be 1.5; Structure of the assignment must follow
this structure:
Executive summary
Table of contents
Introduction
Main body
Conclusions/recommendations
Reference list in Harvard style.
Note: Executive summary, table of contents and reference section are not
included in the word count.
2. Your assignment must be submitted with the CCT cover page and through
Moodle only. Any submissions by email will not be accepted.
3. The assignment should have a word count of 2,800 – 3,300 (+/- 10%);
4. As this is an academic assignment you should include referencing and in text
citation using Harvard Style only. Please consider the quality of your sources;
do not use Wikipedia or UKEssays, for example, as a source of reference.
6. Please check all spelling and grammatical errors before submission
7. All submission will be analysed using anti-plagerism software.
8. Late Submission will result in a penalty as per CCT policy.
Marking Scheme Summary
Executive Summary
5%
Q1 Give a brief overview of the company
5%
Q2 Research and critically evaluate the idea of Purpose as it
is outlined by Montgomery (2012) and how it might relate to
and inform your company’s overall strategy.
25%
Q2 Detailed evaluation of how your chosen company’s current
strategy fits with those outlined by Porter. Is this where they
should be, or could they choose a different strategy? Explain
your answer. (20%)
25%
Evidence of strategy statement draft, based on your research,
and your own original work.
10%
Evidence and use of Research – reference source quality, citation,
paraphrasing and reference list
5%
Professionalism of work – Well presented – e.g. structure followed as outlined
in the brief, formatting, spacing, consistency in formatting, good structure
and logical flow
5%
80%
Presentation of Recommendations:
Consider two recommendations you might give to the company
for future strategy and justification/explanation of your chosen
recommendations
Completed presentation within the allocated time (5 mins)
2%
Presentation Slides (2 minimum) – Slides design, colour, use
of text and images to engage the audience
5%
Communication: Clarity of message, engagement of audience,
5%
Quality of analysis presented
8%
20%
Total (80+20%)
100%

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