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Provide the marketing researcher’s definitions for each of the following populations:
a. Nest Thermostat, a company that sells home thermostats that run on the Internet of Things, wants to determine interest in a motion-sensing camera that activates anytime someone enters a dwelling through the front door.
b. The manager of your student union is interested in determining if students desire a “universal” debit ID card that will be accepted anywhere on campus and in many stores off campus.
c. Joy Manufacturing Company decides to conduct a survey to determine the sales potential of a new type of air compressor used by construction companies.
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