INNOVATION, ENTREPRENEURSHIP & TECHNOLOGY TRANSFER

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TITLE: INNOVATION, ENTREPRENEURSHIP & TECHNOLOGY TRANSFER
CODE: PGBM150
CREDITS: 30
LEVEL: MASTERS
FACULTY: BUSINESS, LAW & TOURISM
MODULE BOARD: LEADERSHIP, HRM & FINANCE
PRE-REQUISITES: NONE
CO-REQUISITES: NONE
LEARNING HOURS: 300(of which 60 will normally be workshop hours)
LEARNING OUTCOMES
Upon successful completion of this module, students will have demonstrated
Knowledge
K1 a critical reflection of the management of innovation, entrepreneurship and technology
transfer as a core business process
K2 a critical understanding of the choices and challenges in building and managing an innovative and entrepreneurial organisation
K3 a clear understanding of the key attributes in capturing learning from Innovation,
entrepreneurial and technology transfer
Skills
S1 an ability to critically appraise theories of managing innovation, entrepreneurship and
technology transfer in the 21st century
S2 how to evaluate viable concepts, models and techniques in order to identify ease of transmission for the adoption and/or application of managing innovation, entrepreneurship
and technology transfer.
CONTENT SYNOPSIS
The purpose of this module is to research, discuss, debate and evaluate Managing Innovation & Technology Transfer. This module will explore the following areas;
Theories and Concepts of Innovation, Entrepreneurship and Technology Transfer, Development and Implementation of Technology Strategy. Exploitation of Global Innovation, Entrepreneurship, Technology Transfer and IP Implementation. Technology Transfer to Knowledge Transfer. Innovation Inspiration, Technology Strategy and Innovation and Entrepreneurship as a Core Business Process, Building the Innovation Organisation, Managing Innovation Incubators. Developing an Innovative and Entrepreneurship Strategy, Sources of Innovation, Entrepreneurship and Innovation Networks, Decision Making Under Uncertainty, Building the Innovation, Entrepreneurship and Technology Transfer Case, Creating and Managing New Products and Services, Exploring Open Innovation and Collaboration, Exploring Entrepreneurship and New ventures, capturing the Benefits of Entrepreneurship and Innovation, Capturing learning from Entrepreneurship and Innovation.
AMPLIFIED CONTENT
Introduction – key themes, concepts and definitions
Innovation – Entrepreneurship What it is and Why it Matters
Tensions, paradox, and contractions in managing strategic management of innovation, entrepreneurship and technology
Evolving Models of Innovation, Entrepreneurship Technology Transfer & IP
Exploring Entrepreneurial Creativity
Examining the DNA of Entrepreneurship
Investigation commercially viable innovative and entrepreneurial teams
Managing & Measuring Innovation & Entrepreneurship Success
Successful Innovation, Entrepreneurship & Technology Transfer Management
Creating and Managing an Effective Innovative and Entrepreneurial Climate
Developing Firm Specific Competencies
Developing New Products and Services
Rationalist or Incrementalist Management Strategies for Innovation, Entrepreneurial & Technology Transfer
The Dynamic Capabilities of Firms
Where do Innovations Come From
A Management Framework for Looking at Innovation Sources
A Map of Innovation Search Methodologies
Learning to Manage Innovation and Entrepreneurship
Managing Innovation, Entrepreneurial & Technology Transfer Networks
Meeting the challenge of Managing Uncertainty
Mapping the Selection Space
Managing Components of Innovation, Entrepreneurship, Technology Transfer and IP
Managing Incubators
Forecast Management of Innovation, Entrepreneurial & Technology Transfer
Managing Service Innovation
Benefits and Limitations of Open / Closed Innovation
Creating New Ventures
Joint Ventures, Alliances & IP
Internal Corporate Venturing
Coping with Business Failure
Creating Value Through Innovation Management, Entrepreneurial & Technology Transfer
Choosing the Business Model
Building and Managing Dynamic Capability
Managing & Measuring Innovation and Entrepreneurial Performance
Managing Innovation Audits
Talent Management
Entrepreneurship commercial spotting and converting
The role of the Consultant
This module will provide a critical, research active and practitioner active perspective on Innovation, Entrepreneurial & Technology Transfer that will be informed by current research in the subject area. As the module is evolutionary the themes and issues delivered in the module will reflect the current research and practice within the area of Innovation, Entrepreneurship & Technology Transfer.
TEACHING AND LEARNING METHODS
Scheduled activities
Independent study
Placement
Total hours
Hours
Detail
Hours
Detail
Hours
Detail

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60
Workshop / seminar activities
240
Self study / directed reading / research activities

300

Total
300
The teaching methods for this module are designed to appeal to a range of learning styles and to integrate argument, action and reflection. As such, the format of the sessions combines elements of formal lecturing and various individual/group activities (e.g. discussions, debates, presentations, exercises, role plays, live case study analysis).
All students will be expected to prepare thoroughly for each workshop and to conduct self directed/independent study for each theme covered in this module. This is intended to encourage the widest engagement with theoretical aspects of ‘Innovation, Entrepreneurship and Technology Transfer’, as well as stimulating lively and imaginative participation in the practical / commercial aspects of this area.
The learning strategy will introduce core concepts, carryout group exercises and respond to case study materials to test ideas and develop relevant individual and line-manager / entrepreneurial skills. Responsibility is placed on students to undertake the necessary reading. Preparation for the workshops is directed in the module guide.
However, students are encourage to make an appointment with the module leader to discuss issues / challenges that they face whilst undertaking the module.
Normally the delivery pattern for this module will be made up of 60 hours contact time including lectures, workshops, tutor support and plenary sessions.
Lecture 20 x 1 hour (every week for 10 weeks) = 20 hours
Workshop 20 x 2 hours (every week for 10 weeks) = 40 hours
Self-directed study = 240 hours
Total = 300 hours
ASSESSMENT METHODS
(Please ensure that the sequence numbering of the assessments is in the correct chronological order for the module, as this may affect funding.)

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Required For KIS return to HESA
Seq.
Element
% of module assessment weighting
Summary
Pass Mark
LO
Written exam – central timetable (% of the element)
Written exam – local timetable (% of the element)
Coursework (% of the element)
Practical (% of the element)

%
Type
%
Type
%
Type
%
Type
001
Course work
100%
Journal Paper
*
All

100%
Journal

* only populate if there is an approved programme specific regulation OR if the assessment is pass/fail
(If the Pass Mark differs from the university regulations there must be a related programme specific regulation approved.)
Assessment 001
Students will submit a 6000 (+/- 10%) this is a formal word limit and the University policy on exceeding the word limit will apply), word Journal Paper on an individual piece of research on the Innovation, Entrepreneurial & Technology Transfer themes relevant to an organisation / market sector of their choice and show how recommendations for improvement and change could be implemented (See section ‘individual assignment’). Students will submit an outline proposal of 300-400 words by week 3 of the module programme and formative feedback will be given to guide the students in line with the module aims. (The assessment for this module assess all learning outcomes).
The assessment has been specifically designed to accommodate the students varying commercial knowledge and understanding of module content.
In preparation of the summative assessment the students will have the opportunity to participate in formative assessments throughout the delivery of the module. Methods adopted will take the form of; study analysis with set questions, group discussion and student presentations.
MyModuleResources List link
https://moduleresources.sunderland.ac.uk/
PROGRAMMES USING THIS MODULE AS CORE/OPTION:
Master of Business Administration
Is the programme delivered On Campus or Off campus: On and Off Campus
College(s): Approved Partner Colleges
Work based learning: No
Professional Accreditation: No
MODULE LEADER
Dr. Derek Watson
LEAD DELIVERER
Dr. Derek Watson
JACS Code
N212
APPENDIX
INDICATIVE READING LIST
Recommended Text:
Bessant, J,R. and Tidd, J. (2015). Innovation and Entrepreneurship. John Wesley Publishers. ISBN 0470711442
Hisrich, R., Peters, M. and Shepperd, D. (2012). Entrepreneurship. 9th Edition. McGrawHill Publishers. ISBN 0078029198
Tidd, J and Bessant, J. (2013). Managing Innovation, Integrating Technological, Market and Organisational Change. Wiley Publishers. ISBN 978111836063
SUPPORTIVE TEXTS:
Andriopoulos, C and Dawson, P. (2009). Managing Change, Creativity and Innovation. SAGE Publishers. ISBN 1412948525
Bessant, J,R. and Tidd, J. (2011). Innovation and Entrepreneurship. John Wesley Publishers. ISBN 0470711442
Burgelman, R.A., Christensen, C.M., and Wheelwright, S.C. (2008). Strategic Management of Technology and Innovation. ISBN 0072536950
Christensen, C.M. (2009). The Innovators Dilemma: when New Technologies Cause Great Firms to Fail. Harvard Business School Publishers. ISBN 0875845851
Christensen, C.M. (2009). The Innovators Solutions. Harvard Business School Publishers. ISBN 1578518520
Conway, S and Steward, F. (2009). Managing and Shaping Innovation. Oxford University Press. ISBN 9780199262267
Drucker, P. (2006). Innovation and Entrepreneurship. HarperCollins Publishers. ISBN 9780060851132.
Goffin, K and Mitchell, R. (2010). Innovation Management. Palgrave Publishers. ISBN 978023020582.
Jolly, A. (2013). The Innovation Handbook. Kogan Page Publishers. ISBN 978074946533
Schilling, M.A. (2008). Strategic Management of Technological Innovation. McGraw Hill Publishers. ISBN 0071259422
Tidd, J and Bessant, J. (2013). Managing Innovation, Integrating Technological, market and Organisational Change. Wiley Publishers. ISBN 978111836063
Trott, P. (2012). Innovation Management and New Product Development. Prentice Hall. Person Publishers. ISBN 9780273736561
Wickham, P.A. (2006). Strategic Entrepreneurship. 4th Edition. Prentice Hall Publishers. ISBN 027370642X
Zucchella, A. and Scabini, P. (2007). International Entrepreneurship. Palgrave MacMillan Publishers. ISBN 023051547
Journals:
International Journal of Entrepreneurial Knowledge.ISSN: 2336-2952, 2336-2960
International Journal of Entrepreneurial Behaviour & Research. ISSN: 1355-2554, 1758-6534.
Journal of Business, Entrepreneurship, & the Law. ISSN: 2326-3717, 2326-3725
Journal of Developmental Entrepreneurship. ISSN: 1084-9467, 1793-706X
Journal of Entrepreneurship Development. ISSN: 0973-2659
European Journal of Innovation Management. ISSN: 1758-7115
International Journal of Innovation Management ISSN: 1757-5877
Journal of Technology Management and Innovation. ISSN: 0718-2724
The European Journal of Social Science Research ISSN: 1469-8412
Professional Bodies:
Institute of Enterprise and Entrepreneurship: https://campus.ioee.uk/
Institute of Entrepreneurship: http://www.ioe-deutschland.de/en/
Institute of Entrepreneurship Development: https://ied.eu/
The Institute of Innovation and Knowledge Exchange (IKE): http://www.innovationinstitute.org.uk
International Association of Innovation Professionals: http://www.iaoip.org

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