HI5004 Marketing Management manager gave a contract permission to work BIS2002 Systems Analysis and Design MIS606 Professional P…

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Group assignment instruction – HI5004 Marketing Management
Assessment Details and Submission Guidelines
Trimester
T2.2021
Unit Code
HI5004
Unit Title
Marketing Management
Assessment Type
Group report
Assessment Title
Group assignment – Semester-Long Marketing Plan Project
Purpose of theassessment (with ULOMapping)
This assignment requires your group to undertake the process of analysing one product/service and its operating environments from a marketingperspective. And then apply the learning from lecture 1-11 in the development of marketing strategy. You will provide an overview of thisproduct/service, as well as detail the type of orientation towards marketing it takes. You are also required to examine and analyse the context andenvironments in which this product/service operates (its industry and the macro-environmental forces impacting on the industry).
Weight
40 %– Topic approval: 5%– Blackboard tools: 10%– Group report: 25%
Total Marks
40 marks:– Topic approval: 5 marks– Blackboard tools: 10 marks– Group report: 25 marks
Word limit
– Topics approval: 200 words
Due Date
– Topic approval: 11pm Wednesday 18th August 2021 Week 5 – Australian standard time– Group Blog and BB tools: every week, from week 4 to week 11– Group report: 11pm Friday 1st October 2021 Week 11 – Australian standard time
SubmissionGuidelines
• All work must be submitted on Blackboard by the due date along with a completed Assignment Cover Page.• The assignment must be in MS Word format, no spacing, 12-pt Arial font and 2 cm margins on all four sides of your page withappropriate section headings and page numbers.• Reference sources must be cited in the text of the report and listed appropriately at the end in a reference list using Harvardreferencing style.
2Semester-Long Marketing Plan Project (40%=40 marks)An effective way to help students learn about marketing management is through the actual creation of a marketing plan for a product or service. Thisproject is designed to accomplish such a task.Students need to be in a group of 4 (FOUR) (you can’t change the group by any reason) the instruction how to find your group members have been sentto you, please have a look and read it carefully before you make the decision to select the group that you want to join in.Each group set up a company and decides on a consumer product or service they wish to bring to market. It must be an innovative product/service whichhas never been in the market before and not belong to any existing company. You can discuss with your tutor about the product/service that you wantto select.1. Product/service Approval:Weight: 5 marks = 5 %.Length: 200 words– By the end of week 5 (11pm Wednesday 18th August 2021 Week 5) group needs to submit the product/service that they will select for the groupreport– The proposal includes: Introduction about the product or service. Please be aware about the requirement of the product/service. It must be aninnovative product/service which has never been in the market before and not belong to any existing company.– By 23rd August, if the product/service is approved, group can select it to do the group report. The approval will be indicated in the feedback tolearner box in the proposal submitted– If the topic is not approved on 23rd August, the topic approval assignment is marked Zero and will not be remarked. Students are required tosubmit a different topic and get approval no later than 1st September 2021. If the group does not select a different product/service as required,the Final group report will be marked Zero. The coordinator will inform the group if the new product/service is approved by email32. Blackboard toolsWeight: 10 marks = 10%Due date: from week 4 to week 11In order to get marks:From week 4 to week 11, all the group members need to use Blackboard tools:– All the discussion about group assignment needs to be recorded by using Group Blog tool (Instruction can be found below, for further question,please advise your tutor). The discussion must be relevant to the content of the assignment and reflects the outcome of the group meeting.– Group needs to use File exchange tools: All the academic papers that are used in the assignment need to be posted on BB by using File Exchangetool (Instruction can be found below, for further question, please advise your tutor). Group needs to submit the Draft for their assignment byusing File Exchange toolIf one of the requirements above is not followed, this assessment will be marked ZERO3. Group ReportWeight: 25 marks = 25%Word count: 2500 words (+/- 10%) for the reportDue date: 11pm Friday 1st October 2021 Week 11 – Australian standard timeRequirement:The report analysis:– Competitive information– Environmental scanning.– Demand forecasted– Specific market segmentation, targeting, and positioning statements– Product or service’s brand positioning4– Who are the market leaders for their chosen product or service? What niche have they identified for their product/service? Is their product or service going tobe a leader, follower, or challenger to well-established products or brands?– Consumer-adoption process for their new product. How will the consumer learn about their new product and how quickly will they adopt it? Will the productbe targeted to the heavy users and early adopters first, then early and late majorities? What is their estimated time for full adoption?– Pricing strategy decisions for their product/service. Students have addressed all or most of the material concerning pricing covered in week 8.– Students should be directed to turn in their retailing, wholesaling, and logistical marketing plans. Those students who are acting in the role of providing a new“service” should include here their plans for locations, hours of operations, and how their “service” plans on managing demand and capacity issues.– The integrated marketing communications mix.– All the possible communication media (for example, students will tend to concentrate their media on television or on the Internet and include other forms suchas personal selling and radio).– At least 5 academic references need to be used. Please follow the instruction of reference system at the end of this documentThe following is an outline of this process:
Week
Topics
Requirement
Note
1
Marketing for the New Realities
2
Marketing Strategies and Plans
Groups need to be set up and informed to the lecturers
3
Marketing Research
Groups need to be set up and informed to the lecturers
4
Consumer behaviour
Groups need to be set up and informed to the lecturers
5
Identifying Market Segments and Targets
Groups need to be set up and informed to the lecturers.
6
Brand Positioning and Brand Equity
Topic approval
7
Product strategy
8
Pricing strategies and programs
BB Tools
5
9
Integrated marketing channels anddistribution system
BB Tools
10
Integrated Marketing Communications –Part 1Designing and managing integratedmarketing communication
BB Tools
11
Integrated Marketing Communications –Part 2Managing Mass Communications
Group Report:Weight: 25% = 25 marks.Word count: 2500 words (+/- 10%) for the reportDue date: 11pm Friday Week 11 for the report.Requirement:The report analysis:– Competitive information– Environmental scanning.– Demand forecasted– Specific market segmentation, targeting, and positioning statements– Product or service’s brand positioning– Who are the market leaders for their chosen product or service? What nichehave they identified for their product/service? Is their product or service going to bea leader, follower, or challenger to well-established products or brands?– Consumer-adoption process for their new product. How will the consumerlearn about their new product and how quickly will they adopt it? Will the product be
BB Tools
6
targeted to the heavy users and early adopters first, then early and late majorities?What is their estimated time for full adoption?– Pricing strategy decisions for their product/service. Students have addressedall or most of the material concerning pricing covered in week 8.– Students should be directed to turn in their retailing, wholesaling, andlogistical marketing plans. Those students who are acting in the role of providing anew “service” should include here their plans for locations, hours of operations, andhow their “service” plans on managing demand and capacity issues.– The integrated marketing communications mix.– All the possible communication media (for example, students will tend toconcentrate their media on television or on the Internet and include other forms suchas personal selling and radio).– At least 5 academic references need to be used
12
Revision
7How to do group assignment – InstructionGroup toolsYour instructor chooses which communication and collaboration tools are available to your group. If you want to use a tool but don’t find on your group’spage, ask your instructor to enable it.
Tool
Description
File Exchange
Group members and instructors can share files in this area. All members can add and delete files, regardless of who addedthem.
Group Blog
In the group area, all members of a group can create entries for the same blog and build on each entry. All course members canread and comment on a group blog, but they can’t make posts unless they are members of the group. Instructors can choose tograde group blogs. All group members receive the same grade.
Group Journal
In the group area, all members of a group can view each other’s entries. Only group members and instructors can view a groupjournal. Instructors can choose to grade group journals. All group members receive the same grade.
Send Email
Group members can email individual members or the entire group.
Exchange files with a groupWith file exchange, you can share files with other members of your group, including your instructor.You can’t create folders in file exchange. With your group, decide how you want to name files so that they are easier to locate in a long list.Add a file to the file exchangeGroup Tools > File Exchange > Add File8Add a name for the file you want to upload. Browse for the file and submit.Delete a file from the file exchangeYou can delete any file, even if you didn’t upload it. On the File Exchange page, select Delete in the file’s menu.Group BlogAll the group members can discuss about the assignment by using Group Blog. Once you are allocated in a group, you can see this function.Group > Group Tools > Group Blog > Create Blog EntryProQuestTo loginGo to: http://www.holmes.edu.au/ > Login > ProquestUSERNAME: holmes2004PASSWORD: holmesProquest Tips9Quotation marks(“”) placed aroundthe search terms willensure only resultsshowing the termstogether will bedisplayedTick the “Full text” and“Peer Reviewed” boxesto display results withthe PDFs attached andthat are from reputablesources10Want to save yoursearch to viewlater? Click the“Save Search”link, which willthen lead to apop-up screen.Name your search,perhaps after yourAssignmentTopic. You mightalso add a note togive furtherinformation aboutthe search.11Group Report Rubric
Evaluation Criteria
Fail
Pass
Credit
Distinction
High Distinction
Competitive information (1 mark)

0.25 – 0.5
0.5-0.75
0.75
1
No informationabout competitors
Limited informationabout competitors
Some informationabout competitors
Clear explanation anddiscussion aboutcompetitors
Clear discussionabout direct andindirect competitors.Also provide somediscussion aboutcompetitive theory
Environmental scanning (2 marks)
0-0.25
0.5-1
1-1.25
1.25-1.5
1.5-2
No informationabout environmentalscanning (PESTELor SWOT)
Limited informationabout environmentalscanning (PESTELor SWOT)
Provide somediscussion aboutPESTEL analysisor SWOT
Provide full discussionabout PESTELanalysis or SWOT.
Provide full discussionabout PESTELanalysis or SWOT.Provide somestrategies that helpthe company deal withThreats andWeaknesses andnegative impacts fromexternal environment
Demand forecasted (1 mark)

0.25 – 0.5
0.5-0.75
0.75
1
12
No informationabout demandforecasted
Limited informationaboutdemand forecasted
Provide somediscussion aboutdemand forecasted:some models ofdemand forecastedare provided butcould not link themwith theproduct/serviceselected
Provide clearexplanation aboutdemand forecasted.Provide some dataabout consumptiontrend
Provide reasonablereasons whycustomers areinterested in theproduct/service.Provide consumptiontrends to predict thefuture demand for theproduct/service oftheir choice
Specific market segmentation,targeting, and positioningstatements (2 marks)
0-0.25
0.5-1
1-1.25
1.25-1.5
1.5-2
No informationabout marketsegmentation,targeting, andpositioningstatements
Limited informationabout marketsegmentation,targeting, andpositioningstatements. Forexample: onlyprovide the marketsegmentation theoryrather than focusingon their
Provide marketsegmentation,targeting, andpositioningstatements.However, don’tprovide theevidence for theirchoice
Provide marketsegmentation,targeting, andpositioningstatements with clearexplanation for theirchoice
Provide marketsegmentation,targeting, andpositioningstatements. Provideclear explanation andthe link betweentheories and theirchoice
13
product/service’starget customer.
Product or service’s brandpositioning (1 mark)

0.25 – 0.5
0.5-0.75
0.75
1
No information aboutbrand positioning
Limited informationabout brandpositioning
Some informationabout brandpositioning
Clear explanation anddiscussion aboutbrand positioning
Clear discussion aboutbrand positioningAlso provide somediscussion brandpositioningtheory
Who are the market leaders for theirchosen product or service? Whatniche have they identified for theirproduct/service? Is their product orservice going to be a leader,follower, or challenger to wellestablished products or brands? (2marks)
0-0.25
0.5-1
1-1.25
1.25-1.5
1.5-2
Do not address anyquestion
Limited informationabout how they wantto identify the market
Provide somediscussion abouttheir marketstrategy
Provide full discussionabout their marketstrategy
Provide full discussionabout their marketstrategy. Provide clearjustification about theirchoice
Consumer-adoption process fortheir new product. How will theconsumer learn about their newproduct and how quickly will theyadopt it? Will the product be targetedto the heavy users and earlyadopters first, then early and late
0-0.25
0.5-1
1-1.25
1.25-1.5
1.5-2
Do not address anyquestion
Limited discussionabout consumer –adoption process
Provide somediscussion aboutconsumer –adoption process.
Provide clearexplanation aboutconsumer – adoptionprocess. Providesome explanation
Provide clearexplanation aboutconsumer – adoptionprocess. Identify andclearly explain about
14
majorities? What is their estimatedtime for full adoption? (2 marks)
about how they targetthe customer
the product will betarget to whom
Pricing strategy decisions for theirproduct/service. Students haveaddressed all or most of the materialconcerning pricing covered in week8. (2 marks)
0-0.25
0.5-1
1-1.25
1.25-1.5
1.5-2
No information Pricestrategy
Limited informationprice strategy
Identify the pricestrategy but do notprovide thejustification
Provide the pricestrategy with somediscussion about theirchoice
Provide the pricestrategy with fulljustification about theirchoice
Students should be directed to turnin their retailing, wholesaling, andlogistical marketing plans. Thosestudents who are acting in the roleof providing a new “service” shouldinclude here their plans forlocations, hours of operations, andhow their “service” plans onmanaging demand and capacityissues. (2 marks)
0-0.25
0.5-1
1-1.25
1.25-1.5
1.5-2
No informationabout distributionsystem
Limited informationabout distributionsystem
Answer all therequirement withoutexplanation
Answer all therequirement with briefexplanation abouttheir choice
Answer all therequirement with fullexplanation abouttheir choice
The integrated marketingcommunications matrix. (3 marks)
0-1
1-2
2
2.5
3
No information aboutintegrated markingcommunicationsmatrix
Limited informationabout integratedmarkingcommunicationsmatrix
Provide theintegrated markingcommunicationsmatrix with someexplanation
Clear explanation anddiscussion aboutintegrated markingcommunicationsmatrix
Clear explanation anddiscussion aboutintegrated markingcommunicationsmatrix
15
Provide goodjustification about allthe tools that theyselect
All the possible communicationmedia (for example, students willtend to concentrate their media ontelevision or on the Internet andinclude other forms such aspersonal selling and radio). (3marks)
0-1
1-2
2
2.5
3
No informationaboutcommunicationmedia
Limited informationaboutcommunicationmedia
Provide theselection ofcommunicationmedia with someexplanation
Clear explanation anddiscussion aboutcommunication media
Clear explanation anddiscussion aboutcommunication mediaProvide goodjustification about allthe media channelthat they select
Style and referencing4 marksReferencing: appropriatereferences and citations, style
0-1
1-2
2-3
3-3.5
4
Referencing isunclear.
At least 3 relevantreferences.Referencing mostlyclear butinconsistent.
At least 5 relevantreferences given,mainly drawn fromprovided sourcese.g lectures. Clearsystematicreferencing of allsources.
At least 7 relevantreferences includingat least 5 from ownresearch includingpage number of allarticles
Bibliography includesat least 10 relevantreferences from goodsources i.e. journalsrather than popularcomputing press. Veryclearly presented.
16Reference requirementsAssessment Design – Adapted Harvard ReferencingHolmes will be implementing as a pilot program a revised Harvard approach to referencing. The following guidelines apply:1. Reference sources in assignments are limited to sources which provide full text access to the source’s content for lecturers and markers.2. The Reference list should be located on a separate page at the end of the essay and titled: References.3. It should include the details of all the in-text citations, arranged alphabetically A-Z by author surname. In addition, it MUST include a hyperlinkto the full text of the cited reference source.For example;P Hawking, B McCarthy, A Stein (2004), Second Wave ERP Education, Journal of Information Systems Education,Fall, http://jise.org/Volume15/n3/JISEv15n3p327.pdf4. All assignments will require additional in-text reference details which will consist of the surname of the author/authors or name of the authoring body,year of publication, page number of content, paragraph where the content can be found.For example;“The company decided to implement a enterprise wide data warehouse business intelligence strategies (Hawking et al, 2004, p3(4)).”Non-Adherence to Referencing GuidelinesWhere students do not follow the above guidelines:1. Students who submit assignments which do not comply with the guidelines will be asked to resubmit their assignments.2. Late penalties will apply, as per the Student Handbook each day, after the student/s have been notified of the resubmission requirements.3. Students who comply with guidelines and the citations are “fake” will be reported for academic misconduct.17

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