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1. In the case study Andrew Mason admits that Groupon has thousands of copycats yet his assessment is that imitating Group is difficult. Do you agree?Explain one answer.
2. Assess the bases of Groupon’s strategic capabilities in the case study using the VRIO framework.
3. From the case study, explain which you consider is the most important strategic capability that provides, or could provide, Groupen with sustained comptetive advantage.
4. Evaluate how Groupen has evolved since the CEO stepped down in February 2013 untill 2015.
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