Groupon  has thousands  of copycats

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1. In the  case study  Andrew Mason admits  that Groupon  has thousands  of copycats yet  his assessment  is that imitating  Group  is difficult. Do you agree?Explain  one answer.
2. Assess  the bases  of Groupon’s  strategic  capabilities  in the case study using the VRIO  framework.
3. From the case study, explain which you consider is the most important strategic capability that provides, or could provide, Groupen with sustained comptetive advantage.
4. Evaluate how Groupen has evolved since the CEO stepped down in February 2013 untill 2015.

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