Group Assignment

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GEB – Group Assignment
I suggest: Lush – Face and body mask
Six member = 1 minute presentation each (using below sample as reference)
Working on power point slide:
Introduction (Sachin): Give a brief summary of the company and the product to be promoted
Social media strategy and goals (Tumi) (Make sure they are aligned to business objectives to accurately measure return on investment) (Exclusive product line and giveaway (relating to the strategy))
Target audiences (Sachin) : Knowing who your audience is and what they want to see is key to creating content that they will like, comment on, and share. It’s also critical for planning how to turn followers into customers
Competitive analysis (Andrea): Analyse the competition’s social media presence. This will help inform your own social strategy, maybe using SWOT analysis
Social media audit (Sovina):
The plan to maintain these accounts:
[Social network]
What it’s best for:
Target audience:
Types of content we will share:
Key performance indicators (KPIs):
[Social network]
What it’s best for:
Target audience:
Types of content we will share:
Key performance indicators (KPIs):
Content strategy (Sanjeeva):
Posting
The type of original content that we will create and post is:
The type of related content we will share is:
We will post to the following channels this frequently:
Note: You are what you publish on social media.
Company’s progress (Ajay)
Measuring the progress: What’s working well?
[Social network]
What it’s best for:
Target audience:
Types of content we will share:
Key performance indicators (KPIs):
[Social network]
What it’s best for:
Target audience:
Types of content we will share:
Key performance indicators (KPIs):
What’s not working?
Conclusions (recommend the business to use the strategy that we just propose)
Financial performance? Shall we include this part?
Costs (flat fee, referral fee, fee per post (influencer fee), Brand ambassador fee), influencing factors on payment => number of followers, post engagement, number & type of post, amount of effort, promotion place)

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