ENGT5219: Assignment B

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• Topic: “Disruptive Low Carbon Innovation”
• Total: 2,000 to 2,500 words + 10%
• Due: 23:59 May 17th, 2020
• Submitted via Turnitin portal on the Blackboard shell
• Constitutes 70% of the overall mark for the module
Rules and Regulations:
• Late submissions capped at 50% if passed (within first two weeks)
• If work is submitted 14 days or later, the work will be marked at 0%
• Extensions will only be granted under mitigating circumstances
supported by appropriate documentation. Extensions cannot exceed
2 weeks. Module leader’s decision is final.
• Please be aware that your assignment should contain only your own
work. If you are suspected of plagiarism or have copied/duplicated
the work of others you will be subject to disciplinary procedures,
including possible expulsion from the university.
• DMU Academic offences policy can be found here:
• Library guidance on plagiarism is available via this link:
Tasks to be Undertaken (part 1)
Choose a business OR a business type
Identify threats to #1 from:
• Climate change
• The policy and regulatory framework to mitigate climate change
Read: Wilson et al (2018) “The potential contribution of disruptive lowcarbon
innovations to 1.5o C climate mitigation”, Energy Efficiency,
12(2): 423-440
Tasks to be Undertaken (part 2)
Review and familiarise yourself with innovation theory and briefly
• Disruptive innovation
• Incremental innovation
• Game changing innovation
Tasks to be Undertaken (part 3)
Write a management report recommending one or more disruptive
innovations (a product or a service) to address threats to your business
from climate change.
• Who will be the early adopters of the innovation?
• How will the innovation lead to a reduction in GHG emissions?
Expectations of a good assignment:
• Use of academic English language.
• If you are not confident in this, then please contact englishlanguage@dmu.ac.uk
for support
• Evidence of critical reading and thinking
• If you are not sure what is required, visit https://library.dmu.ac.uk//class
• Proper and appropriate use of references
• No plagiarism!
Writing Strategies:
 Do library research – this means actually reading academic papers
NOT websites.
 No theoretical discussions about climate change or innovation
 Evidence critical thinking and writing
• Read the marking rubric:
• Introduction to the report (10 marks)
• Descriptions of threats to business from climate change and policy frameworks (20
• Summary of three types of innovation (20 marks)
• Description of disruptive innovations to address threats to business (40 marks)
• Clarity of writing, references and report structure (10 marks)
Section 1: Introduction
• Should contain:
• Brief synopsis of the paper – an overview of what will be covered including
the type of business selected and the disruptive innovation to be introduced
and discussed
• Brief sign posting to the structure of the paper
• Keep this down to around 100 words.
Section 2: Threats
• What are the threats from climate change to the selected business?
• How – practically – does climate change threaten the business?
• What policy and regulatory frameworks pose threats to the business
and again, how?
• Any images (which must be properly referenced and appropriate) are
to be put into the Appendix.
• Keep to this to around 400 words
Section 3: Innovation
• Briefly review innovation theory with specific reference to three types
of innovation
 Disruptive innovation
 Incremental innovation
 Game changing innovation
• The reviews should identify clearly what each type means and give an
example of it in practice.
• Keep this section down to about 600 words – 200 for each type
Section 4: Business case
• This is the heart of the assignment
• Address the two key questions:
 Who will be the early adopters of the business’ innovative products/
 How will the business innovation contribute to a reduction in GHG
• Be sure to state what type of innovation you are recommending and why
• Specify clearly how you anticipate this innovation will help address the threats
of climate change and policy regulations
• I don’t expect calculations or estimates of reductions
Business case (part 2):
• I do expect to see a clear logical path linking the innovation to anticipated
reductions in GHG – it should be reasonable and realistic
• I do expect to see evidence of critical thinking and writing.
• This is a management report – so it is important that you make a business
case to support your recommendations. This means clearly stated and
logical arguments in favour of the innovation.
• Be sure to identify any uncertainties and risks and potential mitigation
strategies for dealing with these.
• Use about 1,100 words for this part
Section 5: Conclusions
• Here, you review the foregoing content of your report in a summary
• This should emphasise Section 4 The Business Case more than the
innovation theory
• This should be around 300 words
Section 6: References
• Properly formatted references please.
• Learn how to reference websites, journal articles, and books
• Any reference included in your list that is either not cited in the text
or is irrelevant will be considered poor academic behaviour and may
cost you marks
• I do check references to make sure that they are appropriate
• Websites must be referenced with a complete URL and also the date
it was accessed.
• Please use an Appendix for all diagrams (must be properly referenced
and relevant to the topic) and any additional information.
• Anything in the Appendix must be referred to in the body of the text.
This should be in the form of “See Appendix A”.
• No more than four (4) pages of appendices.
• Each page of your Appendix must be labelled appropriately as:
Appendix A, Appendix B, …, Appendix E.
• Contents of the appendices are not included in the word count.
Word count strategies:
• What are not included in the word count?
• Tables
• Diagrams
• Footnotes
• References
• Titles/ Headers
• Appendices
• How can you use these creatively?
• I do not want to see multiple studies of the same business which use
the same innovations
• If I do see this pattern, I will suspect that people have been sharing
their work.
• I reserve the right to refer everybody concerned in repeating this
pattern to the Academic Practice Officer (APO) to investigate further
• I do not want to see evidence of Google translation tools, nor of
assignments that have been bought. Again, if I suspect that this has
happened, I reserve the right to refer those students to the APO.
• All APO referrals receive a mark of 0 until the APO has been resolved.

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