Digital Marketing (MKT331)

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ARAB OPEN UNIVERSITY
FACULTY OF BUSINESS STUDIES
Digital Marketing (MKT331)
Summer 2020 – 2021
(FTHE)
Please read these instructions carefully, and contact your tutor if you require any further clarifications. You should submit your completed assignment to your tutor to arrive no later than the cut-off Date: As announced on LMS (cut-off date to be communicated by deanship).
Please use standard A4 size paper for submitting the hard copy of your FTHE. Your name, personal identifier, course and assignment numbers must appear at the top of each sheet. A soft copy of your FTHE must be uploaded to the university moodle within the indicated cut-off date. The hard and soft copies must be identical. Please leave wide margins and space at the end of each sheet for tutor comments. It is better to use double spacing so that you can easily handwrite corrections to your drafts and tutors have space to include their feedback on the script. Start each question in the assignment on a new page. Any extended text should ideally be word-processed, but, diagrams and accompanying notes may be hand drawn and hand written and on an A4 paper.
Completing and sending your assignments
When you have completed your FTHE, you must fill in the assignment form (PT3), taking care to fill all information correctly including your personal identifier, course code, section & tutor, and assignment numbers. Each FTHE and its PT3 form should be uploaded on the AOU branch Moodle within the cut-off date. Late submissions require approval from the branch course coordinator and will be subject to grade deductions. All assignments are treated in strict confidence.
If you feel that you are unable to meet the cut-off date of the FTHE because of unusual circumstances, please contact your tutor as soon as possible to discuss a possible extension to the cut-off date.
Plagiarism
The Arab Open University Definitions of cheating and plagiarism
According to the Arab Open University By-laws,
“The following acts represent cases of cheating and plagiarism:
Verbatim copying of printed material and submitting them as part of FTHEs without proper academic acknowledgement and documentation.
Verbatim copying of material from the Internet, including tables and graphics.
Copying other students’ notes or reports.
Using paid or unpaid material prepared for the student by individuals or firms.
Utilization of, or proceeding to utilize, contraband materials or devices in examinations.”
Penalty on plagiarism
The following is the standard plagiarism penalty applied across branches as per Article 11 of the university by-laws:
Awarding of zero for a FTHE wherein more than 20% of the content is plagiarized.
Documentation of warning in student record.
Failure in the course to dismissal from the University.
All University programmes are required to apply penalties that are consistent with the University by laws.
Examples of Plagiarism
Copying from single or multiple sources; this is where the student uses one or more of the following as the basis for the whole, or a good part, of the assignment:
Published or unpublished books, articles or reports
The Internet
The media (e.g.TV programmes, radio programmes or newspaper articles)
An essay from an essay bank
A piece of work previously submitted by another student
Copying from a text which is about to be submitted for the same assignment
Question:
Based on the three-part, 11-step framework, prepare a report advising a local government on how to digitise its services. Kindly explain and discuss set of guidelines that most traditional organizations can follow. Also, identify and emphasise those steps which are key to success of digital transformation.
Word limit is 1600 words and Students are expected to answer the questions through doing proposal composed from introduction, main body and conclusion.
Good Luck

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