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BA (Hons) Business Studies with Foundation
Level: Foundation Year 0 (Level 0) Year 2 Level 4 Year 3 Level 5 Year 4 Level 6
Foundation Year 0 (Level 0)
Context of Business
Context of Business
100% of overall module grade
Date given out:
For late submission, please check CCCU Taught regulation (page 28 on late submission) and Extenuating Policy:
CCCU Taught regulationCCCU Extenuating Circumstances Policy
Method of submission:
Online and paper copy
Special instructions for submission (if any):
Date for results and feedback (please note the final grade is subject to the main CCCU assessment Board)
Learning outcomes assessed:
1. Understand the dynamic and changing nature of business and the consideration of the future of organisations within the global business environment
2. Identify the need for individuals and organisations to manage responsibly and sustainably and behave ethically in relation to social, cultural, economic and environmental issues
3. Discuss leadership, management and development of people
4. Discuss the development of appropriate policies and strategies within a changing environment to meet stakeholder interests
The penalty to be applied to late course work, which will include course work where the work is graded on a pass/fail basis and it is possible to give a numerical mark, will be 5 per cent (of the eligible marks) per day, for up to seven days, after which a mark of 0 will be recorded.
Businesses employ number of strategies to gain competitive advantage over their competitors. Many times, the strategies of their competitors, changes in the business environment and ability of the leadership influences the businesses’ strategy and response. The increasing importance of CSR is also influencing business like never seen before.
Assessment Task Description
For this assignment, you are required to select any airline based in Europe and perform the following tasks.
Perform a SWOT and PESTEL analysis for chosen airline (20%)
From the analysis in task 1, in your opinion, evaluate how the changes in PESTEL factors has influenced the Opportunities and Threats business. Critically comment on how the airline is addressing their Strengths to negate Threats and Weakness affecting their Opportunities. (20%)
Compare and contrast the different styles of leadership. Comment on the appropriate leadership and management style at the chosen airline. (20%)
Recommend a suitable leadership style that will help them meet their business objectives. Justify your choice using appropriate literature. (20%),
Critically comment on their Corporate Social Responsibilities in the processes using evidence from your research. (20%).
3000 words Maximum
Format and Layout
Please note the following when completing your written assignment:
Writing: Written in English in an appropriate business/academic style
Focus: Focus only on the tasks set in the assignment.
Document format: Report
Ensure a clear title, course, and name or ID number is on a cover sheet and a reference using Harvard referencing throughout is also provided.
Research: Research should use reliable and relevant sources of information e.g. academic books and journals that have been peer reviewed. The research should be extensive.
The use of a range of information sources is expected – academic books, peer reviewed journal articles, professional articles, press releases and newspaper articles, reliable statistics, company annual reports and other company information. All referencing should be in Harvard style.
Please refer to CCCU General Assessment Grading Criteria and rubric
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