Business Model Evaluation

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Coursework Specification
Module Information
Module Title

Technology Entrepreneurship and Product Development
Module Code Number
KB7046
Module Level and Credit Points
Level 7, 20 Credits
Module Leader
Michelle Littlemore
Assessment Component Number (on Module Specification)
01
Assessment Weighting (on Module Specification)
Part 01 – 20%
Coursework Title
Business Model Evaluation
Coursework Specification Author
Michelle Littlemore
Academic Year and Semester(s)
2019/2020
Coursework Submission and Feedback
Release Date of Coursework Specification to Students

The Referral Letter will be released after the PAB
Mechanism Used to Disseminate Coursework Specification to Students
In Class, Panopto and Elp
Date and Time of Submission of Coursework by Students
11:00 BST on 13 May 2021.
The mechanism for Submission of Coursework by Students
TurnitinUK
Return Date of Unconfirmed Internally Moderated Mark(s) and Feedback to Students
20 working days after date of submission
The mechanism for Return of Unconfirmed Internally Moderated Mark(s) and Feedback to Students
• Formative feedback/tutorial support will be given during the stages of the module delivery.
• Summative feedback/feedforward will be made via eLP TurnitinUK
Assessment Details
Module Learning Outcomes (MLOs)

Knowledge & Understanding:
To be able to research, identify, and critically evaluate the functional and managerial competencies of an owner/manager in a new small enterprise
To critically relate the position of a small enterprise within the economy and recognise modern trends in the business world that are impacting on business ventures
Intellectual / Professional skills & abilities:
Plan, undertake and evaluate an investigation into the market potential for; a business product or service, e-business potential and produce a comprehensive business plan.
Critically appraise the operation of a small enterprise in marketing, finance, supply and human resource terms
Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity):
The importance of building effective teams and relationships to support a creative culture for the new venture creation
Module Learning Outcomes (MLOs) Assessed by Coursework
Knowledge & Understanding:
To critically relate the position of a small enterprise within the economy and recognise modern trends in the business world that are impacting on business ventures
Intellectual / Professional skills & abilities:
Plan, undertake and evaluate an investigation into the market potential for; a business product or service, e-business potential and produce a comprehensive business plan.
Critically appraise the operation of a small enterprise in marketing, finance, supply and human resource terms
Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity):
The importance of building effective teams and relationships to support a creative culture for the new venture creation
Coursework Overview
This component is based on a critical review of an existing technology based innovation from a small enterprise.
Identify an existing technology, past or present, and critically evaluate its business model at its time of launch.
Expected Size of Coursework Part 01
The work should be formatted using ‘Arial’ font, of font size ‘11’, with 1.5 line spacing.
The work shall be a maximum of 1,500 words which excludes the abstract, references/bibliography and appendices section.
Figures (diagrams, illustrations, photographs etc.) and tables are welcome to support the text, but must be fully incorporated into the submission, integrated and following the text that fully explains why they are exhibited.
The work must form a structured and coherent whole.
The work should be formatted as a professional business report with numbered headings and subheadings
The full word limit policy is accessible here: https://www.northumbria.ac.uk/about-us/university-services/academic-registry/quality-and-teaching-excellence/assessment/guidance-for-students/
Referencing Style
You are to write your coursework using the Cite Them Right version of the Harvard referencing system. An online guide to Cite Them Right is freely available to Northumbria University students at:
https://www.citethemrightonline.com/
Assessment Criteria
Abstract and Introduction – How well the abstract includes and describes; the purpose, problem, methods, results, and conclusion of your work. The introduction will be assessed on how well you have understood and deliberated the complexities of the scenario and how you have positioned it within a practical context:(10%)
Main subject matter – Related to the focus, appropriateness, quality, and originality/creativity. The overall narrative should be coherent, and remain relevant to the context in which it is set. Tables and Diagrams, if included, must also remain relevant and useful: (30%)
Quality of Conclusion and Considerations – Considerations and recommendations should be realistic and contribute to the preceding narrative adding value to the overall report. (10%)
Relationship with existing literature – The entire review should demonstrate adequate understanding of the relevant literature in the field, cite an appropriate range of literature sources and not ignore any significant work: (20%)
Quality of Communication – The work should clearly express its case. Attention should have been paid to the clarity of expression and readability, such as sentence structure, jargon use, acronyms, etc: (20%)
General structure and formatting of the work, and the References section – The structure is to be presented logically and formatted as an academic report with numbered headings and subheadings: (10%)
Total: 100%
Referral
The Referral Attempt opportunity will generally take place after the end-of-level Progression and Awards Board (PAB). If you become eligible to complete a Referral Attempt but are subsequently unable to undertake the opportunity when required, you will be permitted to re-sit the module at the next scheduled sitting of the module assessment. This will typically entail the suspension of your progression on your programme of study until such time that you have completed the level and become eligible to proceed.
Guidance for Students on Policies for Assessment
The University has several policies for assessment. The following information, which is available to you from the link below, provides guidance on these policies, including relevant procedures and forms.
Assessment Regulations and Policies
Assessment Regulations for Taught Awards
Group Work Assessments Policy
Moderation Policy
Retention of Assessed Work Policy
Word Limits Policy

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Assessment Feedback
Anonymous Marking Policy

Late Submission of Work and Extension Requests
Personal Extenuating Circumstances
Technical Extenuating Circumstances
Student Complaints and Appeals
Academic Misconduct
Student Disability and Unforeseen Medical Circumstances
https://www.northumbria.ac.uk/about-us/university-services/academic-registry/quality-and-teaching-excellence/assessment/guidance-for-students/

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