Assessment Task 3 – Essay and audio reflection

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Assessment Task 3 – Essay and audio reflection
Instructions
This task requires you to produce a 3,000 word essay that responds to the following topic statement:
“Communication is a multi-faceted, often participatory, and ever-changing process through which meanings are generated in a number of complex ways.”
Respond to this statement by researching and analysing the ways in which meanings are made in a media industry context of your choice, with specific reference to 1–3 examples.
You must also produce an audio recording of 5 minutes that reflects on the process of developing your essay.
Assessment criteria
In this assessment task, you will:
Analyse the ways in which meanings are made in a media industry context of your choice
Write in a clear, structured, and persuasive manner
Connect your own ideas to relevant and correctly referenced material gathered through scholarly research
Reflect on the process of developing your essay
For more information about how you will be marked, follow this link to see the Assessment Task 3 rubric.
Learning outcomes
This task assesses your achievement of the following Unit Learning Outcomes:
ULO 1: Identify and critically examine communication processes and practices in a range of contexts in relation to theoretical and conceptual constructs
ULO 2: Critically analyse communication theories and be able to communicate these clearly and persuasively in various modes for different purposes and audiences
ULO 3: Demonstrate, reflect on and be able to articulate progress development in personal motivation, individual responsibility, a capacity for independent learning and the development of academic and professional skills
This assessment task is aligned with GLOs 1, 2, 4, and 6

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