assess the profitability of the company

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You are a financial consultant and your company has been asked to help with the following queries from a client who is considering investing in MDM plc, a medium sized quoted company. a) Which ratios should the client use if he wanted to assess the profitability of the company? (Guide approx. 500 words) (20%) b) Which ratios should the client use if he wanted to assess the riskiness of the company? (Guide approx. 500 words) (20%) c) Your client knows that MDM are considering a project which will cost €200 million. Advise the client on the different possible ways of financing this project, clearly explaining the benefits or otherwise of each method. (Guide approx. 1000 words) (40%) The balance of the grade will come from the presentation and the use of proper referencing both in the text and bibliography.

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